We were given a brief about a new brand of whiskey coming to the UK. The whiskey would be from India and would be called Elephant Whiskey. The narrative of how this whiskey came to be was completely up to us, so we spent a lot of time researching whiskey, exploring India and coming up with narrative ideas. We made Visual Drivers to give a feel for the brand. (If the brand was an animal etc...) After I established my narrative inspired by the British Raj in the second World War, I looked at different path ways my brand could follow, such as family crests showing a rich heritage, signets which show a proud family and 19th-century logos which were very family business orientated. I then set about putting these ideas to paper...
The finalized story for Elephant Whiskey, inspired by adventure, the British Raj, and a Scottish density.