Opal Fruits Rebrand
In second year, we were given a 'dead brand' or a brand that had been refaced. I got given Opal Fruits, as many of you will know it has been rebranded as 'Star Burst'. I wanted to to be much more exciting than the old branding which was very dates. I wanted it to be cheeky and retro, as well as nostalgic for those who remember the sweets in their prime.